Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
Juana Bordas’ revised and updated book provides a window into understanding the roots of the Hispanic culture and language—a must-read book that gives the reader an appreciation for what makes this segment so unique and complex. Reviewed by Natalia Infante Caylor. […]
Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]
Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
Professor Weronika Kusek knows firsthand that while one’s physical home may change, we carry our identity wherever we go. A migrant from Poland to the United States, she discusses the complexities of living between two countries, with teaching commitments in one and extended family in another, all while conducting qualitative research. Her current work focuses on migrants in Poland, specifically on Ukrainian laborers moving into Poland. This research is led by current global events, as many Ukrainians come to Poland due to the refugee crisis caused by the Russian invasion of Ukraine. […]
Wall Street Journal bestselling author & Vice President of Customer and Marketing Insights Karen Mangia of Salesforce talks tech, people management, and the state of the research industry with Mike Carlon, podcast host. […]
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