Archives - Page 10 of 49

Don’t Trust Your Gut: Using Data to Get What You Really Want in Life by Seth Stephens-Davidowitz, Dey Street Books, 2022

June 20, 2023 0

Mira Lares reviews this book which presents the importance of data-backed strategies in building better lives. Addressing everything from parenting to financial success, the author illustrates how big data can guide choices that help us become happier and avoid common misconceptions on the way to building our ideal life. An uplifting and inspiring summer read. […]

Between Us: How Cultures Create Emotions by Batja Mesquita, W.W. Norton, 2022

June 14, 2023 1

Susan Fader reviews Between Us, a book from Batja Mesquita (a pioneer of cultural psychology), which dissects the way culture shapes our emotional world. Using MINE and OURS models of emotion, the author effectively challenges the belief that emotional cues, socially accepted reactions, and empathy are universal across societies. A must-read for researchers seeking to understand the cultural perspectives surrounding our work. […]

From the Editor in Chief – Summer 2023

June 14, 2023 0

Just like at home when you’re ready to rearrange a room for a new look or redecorate with a new color palette—it was time at VIEWS to refresh our design layout; it hadn’t been done for many years. […]

So Big They Are Almost Invisible: 4 Roles of Brand Rituals and What They Mean for Researchers

June 14, 2023 0

The profound impact of rituals makes them a rich opportunity for marketers. This article discusses the “invisible” power of ritual on people’s lives and some of the ways brands capitalize on these behaviors. Discover how brands tap into the human affinity for ritual through cookies, sports jerseys, beer, and flight attendant safety speeches. The authors close with suggestions for how qualitative researchers can adopt a ritual lens to develop a deeper understanding of consumer behavior. […]

Steve Schlesinger, Executive Chairman of Sago (formerly Schlesinger Group)

Building a Global Business from the Basement Up: Steve Schlesinger on the Transformation of Schlesinger Group to Sago

June 14, 2023 0

Steve Schlesinger, Executive Chairman of Sago (formerly Schlesinger Group), talks about the history of the business: from his mother running focus groups in his childhood home to the global company it is today. Steve shares what he’s learned over 35+ years in the industry, and why he is still motivated to go to work every day. […]

ChatGPT and the Rise of AI in Insights: A Look at the Future for Market Research

June 14, 2023 0

Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]

Diving Deep: Note-taking Strategies to Efficiently Swim through Your Analyses

June 14, 2023 0

Note-taking is a critical component of the qualitative research process. It pays to organize your notes as you go vs. waiting until the end of field to make sense of your data. But note-taking can be tedious if it’s not strategically planned. The author shares her tips to make note-taking easier and more efficient via the use of frameworks, mapping, and color-coding techniques. […]

QRCA Views Spring 2023

April 11, 2023 0

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]

No Safe Harbor? Sharing Data out of the EU after the Schrems Decisions

March 22, 2023 0

Jonathan Armstrong, co-host of the Life with GDPR podcast and Partner at Cordery Compliance, talks about the prospects for an EU-U.S. agreement on data transfers under GDPR and what it could mean for the market research industry. […]

Perceptions of Place, According to the Media…

March 22, 2023 0

An academic researcher, Nick Wise looks at the media with a critical eye, especially when it comes to the places he visits for fun and for his research. Media analysis is important to Nick’s research so that he can understand the way news media coverage impacts tourism. The media broadcasts stories of a place’s heritage or current events and this plays a role in people’s imaginations about a place, their willingness to travel—and for those who go, their perceptions of what they’re seeing and hearing. […]