Podcasts
The Case for Qualitative Research Education
An Interview with Rick Weitzer In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the […]
FALL ARCHIVES
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QRCA Views Fall 2020
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Luminaries
Jane Frost: CEO of the U.K.’s Market Research Society on How to Raise the Profile of Our Profession
By Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Tech Talk
Taking a Second Look at Second Life
By Jonathan Schneider, Candorist, The Candor Company, Atlanta, Georgia, jonathan@thecandorcompany.com […]
Tool Box
What QRCs Can Do to Ensure Diversity and Inclusion in Advertising Research
By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]
Tool Box
d/Deaf Culture Gives New Meaning to Multicultural Studies
By Susanna Fránek, Cultural Anthropologist, Ethnologix, Los Angeles, California, @susawhit […]
Schools Of Thought
A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
Tool Box
Using the Psychological Power of Triangles for Better Interviews
By Daniel Berkal, Senior VP, The Palmerston Group, Toronto, Ontario, @danielberkal […]
Humor
Humor