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Schools of Thought
Abundant Insight
By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]
Toolbox
To Boost Your Creativity, Take a More Direct Approach
The key to being more creative is to learn what constitutes creativity—flexibility, fluency, originality, and elaboration. Renee Hopkins of Decision Analyst discusses how to build these skills and increase your creativity directly and deliberately. […]
Book Reviews
The Fire Starter: Igniting Innovation with Empathy by April Bell, New Degree Press, 2022
Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]