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Trends
The State of AI in Qualitative Research—How Researchers Can Benefit
AI-driven applications for qualitative research are being developed at the speed of light, coming out so quickly that it’s difficult for researchers to keep up. Author Renée Hopkins looks at the current state of AI in qualitative market research and how it’s benefiting researchers. […]
Podcasts
VIEWS Podcasts: Joe Indusi
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
Travelwise
“Buen Camino” to Our Milestone Pilgrimage–85 Miles of Learning and Reflecting from the Camino de Santiago
Two seasoned qualitative researchers turn an 85-mile journey on Spain’s Camino de Santiago into a powerful lens on reflection, connection, and the craft of insight. Blending ancient pilgrimage traditions with modern research sensibilities, they uncover lessons about traveling light—both physically and mentally. Their week-long trek is a story of movement, meaning, and the surprising clarity that emerges when we step away to walk with intention. […]