Stay informed of the latest stories with QRCA VIEWS magazine.
Toolbox
Your Brain on Super Bowl Ads
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]
Cover
QRCA Views Fall 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Podcasts
Interview with Linda Kaplan Thaler and Robin Koval
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays […]