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Industry Focus
That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
Trends
ChatGPT and the Rise of AI in Insights: A Look at the Future for Market Research
Large language models (LLMs) such as ChatGPT are the talk of the town in brand and research circles, bringing the ability to scale data analysis in ways the industry has never before seen. Industry veterans discuss how they are using AI to automate some key knowledge worker tasks, along with the potential of LLMs and some of the changes these tools might bring to the research industry. […]
From the President
From The President – Spring 2022
QRCA President Roben Allong speaks to how qualitative researchers have remained the tuning fork for human connection—helping brands continue to meet consumers where they are. […]