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Dear Emeritus
Dear Emeritus, Please Help Me with Client Management!
Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]
Podcasts
Interview with Jean Sifleet
Jean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm. With her extensive business background, Jean provides practical, outcome-focused […]
Toolbox
How to Conduct Ethnography for Big Results and Real Impact
Ethnographic research allows us to observe behavior in natural settings, uncovering deep insights that traditional methods often miss. By blending into the environment with unobtrusive recording techniques, I can capture genuine reactions without participants feeling observed. This approach helps businesses better understand their customers’ decision-making processes, leading to practical solutions. In one project, we identified over 80 improvements for a restaurant chain—some small, others transformative—ultimately enhancing the customer experience in ways that executives often hadn’t considered […]