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Business Matters
Let’s Talk About Side Hustles
Independent qualitative researchers can find themselves riding a financial roller coaster, as the economy ebbs and flows in an inconsistent pattern. Establishing a secondary source of revenue, one unrelated to qualitative research, can offer some stability. This article explores approaches qualitative researchers have taken, as well as key issues for consideration, and unexpected ways in which side hustles can benefit researchers, while keeping the lights on. […]
Book Reviews
Attitude and Gratitude: An Autobiography by Patricia Sabena, Dorrance, 2021
Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]
Podcasts
VIEWS Podcasts: Jack Bowen
CoLoop founder Jack Bowen discusses his journey, AI-driven innovations transforming qualitative research, and future trends shaping the industry in this insightful episode. […]