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QRCA Views Spring 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Podcasts
Interview David Vinjamuri
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York […]
Book Reviews
The Fire Starter: Igniting Innovation with Empathy by April Bell, New Degree Press, 2022
Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]