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Podcasts
Interview with Ilise Benun
Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission […]
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Toolbox
Striking the Right Balance Between Human and AI Transcription for Qualitative Research
By now we all know AI transcription of interviews is anything but flawless–especially when cultural references are critical to insights, as they can easily be missed by machines. But, if used properly, AI transcription can add efficiency to projects. In this article, multilinguistic researcher Jill Kushner Bishop outlines a decision-making framework to help researchers decide when to consider human or blended human and AI solutions to optimize resources and maximize the quality of insights. […]