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Travelwise
New Experiences at the Ole Ball Game from a Researcher’s Perspective
The 4 “E”s of the Experience economy—Entertainment, Escapism, aEsthetics, and Entertainment—are all found within the great American pastime of baseball. In this article, human geographer and baseball fan Nick Wise discusses the range of experiences you can observe at baseball games this summer by using the 4 E’s framework, inspiring qualitative researchers to look differently at place in our work. […]
Global
Usability Testing with Corner Store Owners in Pakistan: A How-To (and How-Not-To) Guide
When researching within the fast-and-loose world of corner store owners in Pakistan, Western design principles and User Experience research methodologies often do not apply. Issues such as cramped spaces in stores, cracked phone screens, dialect differences, and a target of technology novices can derail your research. Based on personal experience, Usama Waheed (co-founder at dli5) explains why many traditional UX techniques do not work in these situations and then shares UX methods he has developed to adapt to this market […]
Cover
QRCA Views Fall 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]