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QRCA Views Fall 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Business Matters
Navigating the Complex World of Data Privacy
Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]
Schools of Thought
What Might a Picture “Sequence” Reveal for Deeper Insights?
Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]