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Book Reviews
The Illusion of Choice, 16½ Psychological Biases That Influence What We Buy By Richard Shotton, Harriman House, 2023
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
From the Editor in Chief
From the Editor in Chief – Fall 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research and insights professionals – including the magazine’s Spanish language article, celebrating our global reach. […]
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]