QRCA Views Winter 2024

In this episode of Conversations in Depth, host Mike Carlon interviews Frank Murgalo—a man whose life and career are living proof that reinvention never goes out of style. From Marine reservist to soup entrepreneur, stand-up comic to Off-Broadway producer, Murgalo’s story is equal parts inspiring and entertaining. He shares honest insights on embracing change, navigating uncertainty, and using humor and resilience as tools for growth. For researchers or professionals eyeing their next pivot, this conversation is a masterclass in adaptability and lifelong curiosity. It’s a refreshing reminder that your next chapter can start at any age—even 82. […]

In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]

Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]