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Trends
Don’t Be Left in the Dark about “Dark Marketing”
Dark marketing, or dark advertising, is a type of online advertising visible only to the advertiser’s publisher and the intended target audience. In the early 2010s, dark marketing emerged as a new way to target potential customers through targeted ads, primarily within social media platforms. A decade later, it has evolved into a powerful tool offering marketers unprecedented marketing opportunities by giving them more of a laser-focused approach versus a shotgun approach. […]
Luminaries
Connecting Bubbles: Collaboration, Belief, and Shaping the Future of Research Associations Together with Anne-Sophie Damelincourt
ESOMAR President Anne-Sophie Damelincourt reveals a striking paradox at the heart of the research industry—and offers some ways that professional associations help solve it. Drawing on her experience as a marketing client, agency owner, and association leader, she challenges researchers to rethink how they approach collaboration, artificial intelligence, and industry transformation. Discover why she believes connecting isolated “bubbles” of knowledge matters more than ever, and why small steps might be more powerful than big leaps in navigating today’s rapid changes. […]
Conference
QRCA 2025 Annual Conference
The qualitative research community is a broad and diverse network of skilled researchers and insights professionals who encompass a wide range of skill sets and experiences. […]