QRCA Views Winter 2024

Come along with academic researcher Nick Wise as he prepares for his first visit to Japan – a culture he has studied academically for years. His journey will include a deep dive into the traditions of rice and tea – symbols of nourishment, harmony, and connection in Japanese society; business etiquette, and how it can ensure meaningful professional interactions, and how he plans to embrace immersive travel, by engaging authentically with local people, traditions, and communities. […]

With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]