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Podcasts
Interview with John Arnold
John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]
Quant Lens
Demystifying Pricing Research
Most companies set prices by looking at history, or even key competitors, and hope for the best. But a price that is set too low leaves revenue behind, while a price set too high risks rejection and share loss. This article shows how blending qualitative insights with quantitative tools reveals the attributes that can justify a premium, reduce resistance, and keep pricing decisions grounded in customer reality. […]
Global
Mud Huts and Kidnappings: Challenging Our Unconscious Bias of Africa
Africa has often been portrayed homogeneously, leading some to dismiss the diversity of this continent. In fact, Africa consists of 54 countries, each with its own culture, customs, and languages. Amélie Truffert shares her experiences living and conducting research across the continent, challenging unconscious bias about this diverse land. […]