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Trends
The Qualitative Strategist
In their provocative exploration of AI’s impact on qualitative research, Simon Chadwick and Kahren Kersten argue that automation is reshaping the researcher’s role from methodological executor to strategic partner. As AI takes over traditional analysis and enables “qual-at-scale,” they contend that human value now lies in empathy, interpretation, facilitation, and cross-functional translation—skills machines cannot replicate. Chadwick and Kersten argue this creates a massive opportunity for qualitative practitioners to become translators and activators. In the age of AI, researchers will no longer be valued for hours worked, but for the strategic impact they create. […]
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QRCA Views Fall 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Spanish Translations
Por qué invertir en la marca de su empresa es importante para su estrategia de crecimiento
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]