QRCA
  • VISIT QRCA.ORG
  • ADVERTISE WITH US
  • WRITE FOR US
  • PODCASTS
  • About Us
  • Advertise in VIEWS
  • Archives
  • Contact Us
  • Features
  • From the Editor in Chief – Archives
  • From the Editor in Chief – Winter 2022-23
  • From The President
  • From The President – Winter 2022-23
  • Home
  • Past Issues
  • Privacy Policy
  • Write For Us
  • Home
  • Features
  • Past Issues
  • About Us
  • Subscribe
  • Contact Us
HomeCoverQRCA Views Winter 2024
Featured Image Click to view digital edition

Feature

QRCA Views Winter 2024

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine.
December 4, 2024 Cover 0

Stay informed of the latest stories with QRCA VIEWS magazine.

  • CX research
  • market research
  • qrca
  • QRCA VIEWS magazine
  • qualitative research
  • UX research
Previous

QRCA 2025 Annual Conference

Next

Navigating Research Bias: From Problem Definition to Analysis

Related Articles

From the Editor in Chief

From the Editor in Chief – Winter 2023

December 6, 2023 From the Editor in Chief 0

When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]

color photo headshot of Professor Batja Mesquita in front of a large bookshelf
Luminaries

Professor Batja Mesquita on Culture’s Role in Shaping Emotions and Accounting for Them in Research

March 8, 2024 Luminaries 0

Zoë Billington speaks with Professor Batja Mesquita, a pioneer of cultural psychology, about how culture shapes emotion, and how emotions act as powerful tools in relationships. After reading, you may be compelled to rethink if, when, and how to ask participants the very important question, “how did you feel about that?” …and even add on “and what did you do about that?” and “and how did you respond to how that made you feel?” […]

Toolbox

Conducting an Experience Investigation: A CX Approach That Adds Depth and Dimensionality to the Discovery Phase of Your Research

January 4, 2023 Toolbox 0

Show your clients a vivid picture of what it’s like to be one of their customers by delivering an Experience Investigation. Using a Customer Experience (CX) mindset, go beyond rational and conscious observations to better understand how expectations, emotions, subconscious clues, and behavioral psychology affect how customers feel toward a company. The article is a useful primer on how to pay attention to, capture, and evaluate the signals firsthand that create the emotions that can either attract or repel customers. […]

Features

  • Book Reviews
  • Business Matters
  • Conference
  • Dear Emeritus
  • From the Editor in Chief
  • From the President
  • Global
  • Humor
  • Industry Focus
  • Luminaries
  • Podcasts
  • Quant Lens
  • Schools of Thought
  • Spanish Translations
  • Tech Talk
  • Toolbox
  • Travelwise
  • Trends

Archives

  • Spring
  • Summer
  • Fall
  • Winter

Thank You Supporters!

ABOUT QRCA

QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative.
Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

CONTACT QRCA

QRCA International Headquarters
N83W13410 Leon Road
Menomonee Falls, WI 53051

Phone: 651-290-7491

Toll-free (from N. America):
888-ORG-QRCA (888-674-7722)

  • Facebook
  • Twitter
  • LinkedIn

ADVERTISE IN QRCA VIEWS

Reach thousands of qualitative professionals with a single click…

Gain direct access to members of the only association exclusively devoted to qualitative research.

Reach QRCA members from around the world —the researchers most likely to benefit from your services and products. Each of our members serves as many as 25 multi-national client companies.

Increase the awareness and visibility of your company by exposing QRCA members to your products and services throughout the year.

JOIN OUR MAILING LIST

Sign up for our newsletter and join our social community. These small efforts will help spread the word about our cause and make a tremendous difference.

© 2025 Qualitative Research Consultants Association. All rights reserved.