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Mike Carlon’s latest podcast with Dresden McBride leverages their combined four decades of conducting user research in the financial services industry and is a must-listen for researchers interested in the digital customer experience. Highlights include when and why to leverage instinct and experience over customer opinions, and Dresden’s take on how researchers and designers can work more effectively together. […]
From the Editor in Chief – Winter 2024
VIEWS’ Editor-in-Chief Tamara Kenworthy gives thanks for a career that allows us to be curious and creative every day, and shares highlights from this quarter’s issue. […]
Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems by Michael Youngblood, Benjamin J. Chesluk, & Nadeem Haidary,BIS Publishers, 2021
Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]
