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Podcasts
Interview with John Arnold
John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]
Luminaries
Connecting Bubbles: Collaboration, Belief, and Shaping the Future of Research Associations Together with Anne-Sophie Damelincourt
ESOMAR President Anne-Sophie Damelincourt reveals a striking paradox at the heart of the research industry—and offers some ways that professional associations help solve it. Drawing on her experience as a marketing client, agency owner, and association leader, she challenges researchers to rethink how they approach collaboration, artificial intelligence, and industry transformation. Discover why she believes connecting isolated “bubbles” of knowledge matters more than ever, and why small steps might be more powerful than big leaps in navigating today’s rapid changes. […]
Toolbox
Diving Deep: Note-taking Strategies to Efficiently Swim through Your Analyses
Note-taking is a critical component of the qualitative research process. It pays to organize your notes as you go vs. waiting until the end of field to make sense of your data. But note-taking can be tedious if it’s not strategically planned. The author shares her tips to make note-taking easier and more efficient via the use of frameworks, mapping, and color-coding techniques. […]