Stay informed of the latest stories with QRCA VIEWS magazine.
Travelwise
Exploration is Curiosity Put into Action
Ready to embark on a wild adventure that blurs the lines between art and research? Join qualitative market researcher Natalia Tafur as she dives into the weird and wonderful world of Meow Wolf, where surprises lurk around every corner and creativity knows no bounds. From navigating trippy rooms to discovering hidden treasures, her experience offers unexpected lessons for qualitative researchers—like embracing the unknown and bringing a thought partner along for the ride. With stories of scavenger hunts, offbeat discoveries, and a sprinkle of storytelling magic, this article explores how a quirky art exhibit can transform how you think about qualitative research. […]
Podcasts
VIEWS Podcasts: Jack Bowen
CoLoop founder Jack Bowen discusses his journey, AI-driven innovations transforming qualitative research, and future trends shaping the industry in this insightful episode. […]
Schools of Thought
How Consumers and Things “Co-Do”: Listening to the Language of Objects
Semiotics highlights the vitality of objects as active contributors, challenging conventional views that prioritize individual decision-making. Author Sónia Marques advocates for recognizing the agency of things and emphasizes the need to observe their role in situ, urging researchers to adeptly engage with the language of objects for a comprehensive understanding of human behavior. […]