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Toolbox
Diversity and Doubt Are Powerful Tools for Reaching Deeper Insights (Part 1 of 2)
Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]
Podcasts
Interview with Richard Shotton
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]
Travelwise
“Buen Camino” to Our Milestone Pilgrimage 85 Miles of Learning and Reflecting from the Camino de Santiago
Two seasoned qualitative researchers turn an 85-mile journey on Spain’s Camino de Santiago into a powerful lens on reflection, connection, and the craft of insight. Blending ancient pilgrimage traditions with modern research sensibilities, they uncover lessons about traveling light—both physically and mentally. Their week-long trek is a story of movement, meaning, and the surprising clarity that emerges when we step away to walk with intention. […]