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Book Reviews
Loved: How to Rethink Marketing for Tech Products
James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
From the Editor in Chief
From the Editor in Chief – Fall 2022
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]