QRCA Views Winter 2024

QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]

Explore how B2B technology trends—Security, Privacy, and AI—are reshaping qualitative research and customer insights. Learn why marketers and researchers must adapt their methods to stay relevant in a fast-changing tech landscape. […]

Qualitative data doesn’t make as many headlines as glitzy poll numbers during election cycles, but they too are assessed because they reveal the thoughts and values that determine how people vote. In what was 2024’s high-attention, too-close-to-call presidential election, the opinions of swing voters were of particular interest to pundits, politicians, and the public. Political qualitative researcher Rich Thau was among the moderators who delved deeper to understand the why behind the poll counts. […]