Stay informed of the latest stories with QRCA VIEWS magazine.
Quant Lens
Quant Research for Quallies
New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]
Book Reviews
The Illusion of Choice, 16½ Psychological Biases That Influence What We Buy By Richard Shotton, Harriman House, 2023
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
Industry Focus
The Implications for Qualitative Researchers as the Video Game Industry Achieves Greater Cultural Relevance
For qualitative researchers, even when we aren’t working in a gaming-specific vertical or courting a gaming company, it’s increasingly likely that gaming will become part of the work we do. Jason Rice offers tips on how to better understand the gaming world, and what strategies qualitative researchers must utilize to be successful in this industry. […]