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Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Quant Lens
Why AI-Moderated Surveys are a Qualitative Opportunity
Traditional surveys? They’re overdue for reinvention. Data quality is slipping, participants are disengaged, and rigid formats no longer reflect how people actually express themselves today. With qual-infused-quant, we can bring back what was missing all along—empathy, rapport, and human connection. Discover how adding a qualitative dimension can transform quantitative research into something more engaging, enabling, and exploratory. […]
Travelwise
The Impactful Travel Quest: Preparing for an Immersive Cultural Conference Experience in Japan
Come along with academic researcher Nick Wise as he prepares for his first visit to Japan – a culture he has studied academically for years. His journey will include a deep dive into the traditions of rice and tea – symbols of nourishment, harmony, and connection in Japanese society; business etiquette, and how it can ensure meaningful professional interactions, and how he plans to embrace immersive travel, by engaging authentically with local people, traditions, and communities. […]