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Book Reviews
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering is Malcolm Gladwell’s thought-provoking follow-up to The Tipping Point: How Little Things Can Make a Big Difference. In it, he explores how small, often hidden changes made by those in power can shape behavior and drive social outcomes. Gladwell argues that we all share responsibility for ensuring these forces are used in ways that support—not undermine—our democracy. […]
Toolbox
FUELING CREATIVITY WITH INSIGHTS: How Advertising Agencies Best Collaborate with Qualitative Researchers
Consumer insights are the most critical building blocks of effective advertising—and the key people behind those insights are often qualitative researchers. Kathleen Kindle, Group Strategy Director at Saatchi & Saatchi, delves into why advertising agencies rely heavily on qualitative insights and what advertising strategists and creatives need from qualitative researchers. […]
Podcasts
Interview with Laurie Tema-Lyn
Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client […]