Stay informed of the latest stories with QRCA VIEWS magazine.
Global
The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care
South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Travelwise
Denver in Winter: A Walkabout in the Mile High City
Join Chris Hauck, a Colorado resident and Denver city guide extraordinaire, as he takes us on a journey of the Mile High City and its surrounding towns in preparation for the QRCA annual conference in January 2024. […]