Stay informed of the latest stories with QRCA VIEWS magazine.
Trends
Beyond Words – Visually Communicating Insights for Impact
Qualitative researchers are masters of unstructured data—but many struggle to communicate their insights visually. This article explores the growing “visual economy” in business and shares advice from Karen Middleton, a qualitative researcher and graphic designer, on how to transform complex qualitative findings into clear, compelling visuals. Readers will learn the difference between visualizing data for analysis and designing data for presentation, plus practical tips to make research findings more memorable and actionable for decision-makers. […]
Podcasts
Interview with Mary Ellen Bates
Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge […]
Toolbox
Tips for Interviewing in the Healthcare Setting (and for Other Challenging and Sensitive Topics)
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]