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From the Editor in Chief
From the Editor in Chief – Fall 2022
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]
Business Matters
3 Things Stand-Up Comedy Can Teach You About Building a Moderating Business
With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both, highlighting similarities and sharing three unique lessons learned in stand-up comedy that can help develop interview skills and make you a great focus group moderator. Learn how you can benefit as a moderator—and businessperson—by spending a little time doing stand-up comedy. […]
Podcasts
Interview with Scott Berkun
QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths […]