QRCA Views Fall 2023

QRCA Emeritus members tackle the online vs. in-person research question and provide insights about the value of each based on their recent experiences. […]

Ready to embark on a wild adventure that blurs the lines between art and research? Join qualitative market researcher Natalia Tafur as she dives into the weird and wonderful world of Meow Wolf, where surprises lurk around every corner and creativity knows no bounds. From navigating trippy rooms to discovering hidden treasures, her experience offers unexpected lessons for qualitative researchers—like embracing the unknown and bringing a thought partner along for the ride. With stories of scavenger hunts, offbeat discoveries, and a sprinkle of storytelling magic, this article explores how a quirky art exhibit can transform how you think about qualitative research. […]

Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]