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Podcasts
Interview with Bill Abrams
Bill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including […]
From the President
From The President – Winter 2021-22
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]