QRCA Views Fall 2023

Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]

A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]

Grounded in data and real-world experiences from the Year of Joy initiative, joy can be integrated into qualitative research as both a quantifiable metric and an intervention tool in research methodologies. Learn how the dual role of joy is setting new standards in participant engagement, data quality, and overall well-being, and providing actionable tips and insights for researchers and individuals to cultivate joy in various aspects of life. […]