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HomeCoverQRCA Views Fall 2023
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QRCA Views Fall 2023

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine.
October 11, 2023 Cover 0

Stay informed of the latest stories with QRCA VIEWS magazine.

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Power and Prediction: The Disruptive Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, and Avi Goldfarb, Harvard Business Review Press, 2022

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Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]

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