QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
Book Reviews
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop, Lioncrest Publishing, 2023
In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]
Business Matters
Let’s Talk About Side Hustles
Independent qualitative researchers can find themselves riding a financial roller coaster, as the economy ebbs and flows in an inconsistent pattern. Establishing a secondary source of revenue, one unrelated to qualitative research, can offer some stability. This article explores approaches qualitative researchers have taken, as well as key issues for consideration, and unexpected ways in which side hustles can benefit researchers, while keeping the lights on. […]
Podcasts
VIEWS Podcasts: Joe Indusi
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
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