Featured Image Click to view digital edition

Feature

Interview with Jim Loretta

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was
January 6, 2009 Podcasts 0

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies. He is interviewed here by QRCA member, Maureen Quinn Olsen.

Related Articles

Toolbox

Uncorking Their Stories: What I’ve Learned from Interviewing Authors

September 6, 2022 Toolbox 0

Moderators and authors have a lot in common, and no one knows this more than Mike Carlon. As the author of eight novels and a professional who has been involved in the qualitative marketing research business for a quarter of a century, Carlon lives these similarities firsthand. These insights were cemented after he started interviewing authors on the Uncorking a Story podcast and his researcher instincts kicked in, and he started documenting them. In this article, he shares insights into the five traits qualitative researchers and moderators share. […]

Dear Emeritus

QRCA Emeriti Inspire Social Progress with Qualitative Techniques

September 4, 2022 Dear Emeritus 0

QRCA Emeriti share perspectives on qualitative tools and facilitation techniques by lending a hand in creating more productive dialogue in our society at the community level. Several suggestions for local volunteering opportunities are offered, tactics that qualitative researchers can teach non-researchers are discussed, and a sneak peek of what the Emeritus members are developing for the research industry is included. […]

Be the first to comment

Leave a Reply