Stay informed of the latest stories with QRCA VIEWS magazine.
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QRCA Views Winter 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Luminaries
A Conversation with Liz Sanders on Generative Design Research
By Kay Corry Aubrey, User Researcher and Trainer, Usability Resources, Inc., Bedford, Massachusetts, kay@usabilityresources.net […]
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]