By Mike Carlon, Podcast Host, Uncorking a Story, Stamford, Connecticut, michael.carlon@uncorkingastory.com
Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts
In this episode of Conversations in Depth, host Mike Carlon sits down with Isaac Rogers, the president of Sago, who takes us on a captivating journey through his career, offering a glimpse into the world of qualitative research and the vision behind one of the industry’s leading firms. Rogers’s story is one of innovation, leadership, and a relentless pursuit of excellence, making him a notable figure in market research today.
Starting from his early days, Rogers shares his initial steps into the industry, detailing his rise from the tech trenches of qualitative research to the executive suite. At 20|20 Research, he spearheaded the development of groundbreaking qualitative research tools, many of which are now industry standards. This innovative spirit and strategic mindset ultimately led him to the top of Sago.
Rogers offers invaluable insights into the future of market research, emphasizing the growing importance of digital tools and the shift toward more adaptive and innovative methodologies. He discusses the transformation of traditional research practices in the post-COVID era, highlighting how Sago is leveraging technology to meet the evolving needs of clients and deliver actionable insights.
For young professionals aspiring to make their mark in qualitative research, Rogers provides sage advice. He underscores the importance of continuous learning, embracing new technologies, and maintaining a client-centric approach. His journey is a testament to the power of innovation and the impact of strategic leadership in driving industry growth.
Tune in to gain a deeper understanding of the dynamics shaping the future of market research. Whether you’re a seasoned professional or just starting your career, Rogers’ story is sure to inspire and inform.
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