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Podcasts
Interview David Vinjamuri
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York […]
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Your Brain on Super Bowl Ads
Every year, Marketing Brainology conducts a Super Bowl study that measures an average of 40 participants’ reactions to commercials using a three-step process—leveraging EEG, eye-tracking, and in-depth interviews. These processes are done consecutively on the same day, to capture participants’ raw reactions to the ads, as these reactions have the potential to fade or be forgotten as time passes. […]
Podcasts
Interview with Scott Berkun
QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths […]