Stay informed of the latest stories with QRCA VIEWS magazine.
Conference
QRCA 2025 Annual Conference
The qualitative research community is a broad and diverse network of skilled researchers and insights professionals who encompass a wide range of skill sets and experiences. […]
Podcasts
Interview with Liz Van Patten
Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, […]
Industry Focus
3 Ways Qualitative Researchers Can Help P&C Insurance Companies Transform Their Industry
The property & casualty insurance industry is undergoing massive change as artificial intelligence and automation change the customer experience. Feature editor Tom Neveril explores what qualitative skills are helpful as clients attempt to personalize their services and build long-term loyalty. Several insurance company researchers and independent qualitative consultants contributed insights. […]