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Trends
Do Qualitative and UX Research Overlap?
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]

From the Editor in Chief
From the Editor in Chief – Fall 2021
I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]

Conference
The Slopes Are Calling! Join Us in Denver, Colorado, This January!
Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]