VIEWS Focuses on Thought Leadership by Covering Hot Topics
By Tamara Kenworthy, MBA, IPC, PCM, Editor-in-Chief | QRCA VIEWS Magazine, President, ON POINT STRATEGIES, Des Moines, Iowa, tamara@on-pointstrategies.com
Our VIEWS team is so energized by and proud of the myriad articles that we cover to keep readers current on leading trends and best practices, including the overwhelming digital space. Our cover story features the Global column and highlights thought leadership at the highest level with a look at the metaverse, in which the authors penned a must-read article on what this realm may mean for qualitative research now and in the future.
A concerning topic in any industry is the U.S. mental health crisis. Our Trends column reflects on how it’s impacting research participants and researchers alike and provides ways researchers can handle fatigue, stress, and burnout. Another take on this topic is our Schools of Thought column, which explores techniques from psychoanalysis to use when participant defenses rise up. Be sure to read the Luminaries Q&A with social psychologist and Professor Batja Mesquita on how cultures create emotions.
Report writing always seems to be a hot topic with researchers, and we’ve got you covered with a double dose. Our first Toolbox article explores five behavioral science principles and how they can effectively be applied to analysis and report writing. Our second Toolbox article gives us pointers for navigating the narrative in reports, from editing to copywriting to proofreading.
We all touch the financial services industry, whether personally and/or professionally. Our Industry column looks at how financial services product research has evolved the past 25 years and what we should know to work in this industry. Further, our Podcast features an interview with Dresden McBride, Head of Design for Small Business Lending at JPMorgan Chase.
On a fun note, our Travelwise column shares what can be learned as a traveler AND researcher on guided tours with a look through the author’s lens in Italy—just one way to take advantage of our travels for work.
Our Business Matters column talks about the importance of having a revenue plan focused on sales and marketing strategies to ensure the sustainability of our businesses. And, we all should think of our legacy every day; our Dear Emeritus column shares a conversation with QRCA Emeriti on thinking about how you want to be remembered.
As always, don’t pass up the Book Reviews section—we have three more great books for inspiration!
Please share this Spring issue (qrcaviews.org) with your network, post the digital flipbook link on social media, and email your clients an interesting article relevant to them.
Happy reading!
Tamara Kenworthy
IN MEMORIAM
Laurie Tema-Lyn, Past VIEWS Editor-in-Chief
It is with great sadness that we share that one of our own, Laurie Tema-Lyn, a past VIEWS Editor-in-Chief, passed away from cancer on December 23, 2023, at an age too young.
Laurie was a very involved 25+ year member of QRCA, with so many tangible contributions—board service, frequent contributor to VIEWS magazine (even for this issue), founder of the Emeritus SIG, and a co-chair of the Philadelphia Chapter leadership team. Laurie was a sought-after presenter at national and international conferences, and had written two inspiring qualitative research “cookbooks,” both themed based on her love for cooking.
Laurie was a creative catalyst and qualitative market research consultant. She inspired and guided client teams to create new business strategies, fill their pipeline with product and positioning concepts, and uncover robust insights about existing and potential customers. Laurie got her start in creativity with Synectics in the early ’80s, before becoming a founder of IdeaScope, and then starting her own consulting business, Practical Imagination. She was doing creativity work before she even moderated a focus group.
We will always remember how Laurie quietly mentored others and helped them shine at whatever they wanted to do. She was so giving of her time, her expertise, her harvest. Rest in Peace, Laurie, we will miss you!
