Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]
Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]
Professor Weronika Kusek knows firsthand that while one’s physical home may change, we carry our identity wherever we go. A migrant from Poland to the United States, she discusses the complexities of living between two countries, with teaching commitments in one and extended family in another, all while conducting qualitative research. Her current work focuses on migrants in Poland, specifically on Ukrainian laborers moving into Poland. This research is led by current global events, as many Ukrainians come to Poland due to the refugee crisis caused by the Russian invasion of Ukraine. […]
Wall Street Journal bestselling author & Vice President of Customer and Marketing Insights Karen Mangia of Salesforce talks tech, people management, and the state of the research industry with Mike Carlon, podcast host. […]
A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]
With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both, highlighting similarities and sharing three unique lessons learned in stand-up comedy that can help develop interview skills and make you a great focus group moderator. Learn how you can benefit as a moderator—and businessperson—by spending a little time doing stand-up comedy. […]
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