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Schools of Thought
What Can Magicians Teach Us about How Consumers Think?
Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]
Dear Emeritus
Dear Emeritus: Using Qually Superpowers in Personal Life
Experienced quallies reflect on the “superpowers” they’ve acquired through a life of working in qualitative research, and how they successfully utilize them in their personal lives as well. By Sebastian Murdoch […]
Book Reviews
MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]