QRCA Views Fall 2023

This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]

Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]

We are tapping QRCA’s best-kept secret resource—the Emeritus Special Interest Group—to provide business advice […]