We’re Proud As Peacocks!
By Tamara Kenworthy, MBA, IPC, PCM, Editor-in-Chief | QRCA VIEWS Magazine, President, ON POINT STRATEGIES, Des Moines, Iowa, tamara@on-pointstrategies.com
Our editorial team, made up of volunteer market research practitioners, takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. Needless to say, we’re proud as peacocks—which symbolize rejuvenation, respect, and integrity, as well as beauty, love, and passion, all words that align with our passion for this publication and our industry.
This issue is packed with relevant content, starting with our Trends cover story that features an interview with Michael Collins on the participant experience in market research. We all need to consider the impact to our clients’ work if participants start tuning us out. This interview by Feature Editor Sebastian is a must-read.
A desire for more creativity is something I often hear—and one of our Toolbox articles shares a direct, deliberate approach to boost your inborn skills.
Our second Toolbox article acknowledges that we can achieve deeper insights by battling bias with diversity, teamwork, and doubt.
What comes to mind when you think about Africa? Our Global column challenges the assumptions and biases that many people have about this vast continent comprised of 54 countries that are home to nearly 1.2 billion people with widely varying cultures and experiences.
Our Schools of Thought column shares a perspective on how artistic swimming reinvented itself to prevail at the Olympic games… and how qualitative researchers can similarly adopt a mindset of growth mentality to respond to the demands of our fast-changing world.
We have two great interviews with best-selling author Emmanuel Probst. In Luminaries, Feature Editor Zoë speaks with Emmanuel about the art and science of brand-building—likened to a winemaking technique. Our VIEWS Podcast Editor Mike talks with Emmanuel about his career and his newest book, Assemblage.
If you’re curious about how the return to in-person research is going for others, our wonderful panel of Emeritus members shares a wealth of experience in our Dear Emeritus advice column. If you are searching for new tools to boost your operational efficiency so that you can focus more attention on the actual research, be sure to read our Business Matters column.
If you’re coming to the QRCA Annual Conference in January, our Travelwise article will have you eager to confirm your travel plans. If you aren’t sure yet whether to attend, author Chris Hauck’s tour of the city may compel you to join us in Denver!
If you’ve caught up on your summer reading, never fear—the Book Reviews section has four new titles to explore, whether you crave more information on psychological bias, Latino culture and leadership, product development, or creativity.
Please share this issue (qrcaviews.org) with your network, post the digital flipbook link on social media, and email your clients an interesting article relevant to them. As always, we love feedback—please let me know if you have story ideas or thoughts on VIEWS.
Happy reading!
Until the next issue,
Tamara Kenworthy
