Stay informed of the latest stories with QRCA VIEWS magazine.
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
Travelwise
Feeling SmART by Slowing Down
The life of a qualitative researcher often has us flying in and out to new cities with little regard for the places we visit when conducting research. Nick Wise reminds us that “therapeutic recreation”—like absorbing the public art landscape on our travels—can help us transition from a mind that is always full, to an outlook that is more mindful of what else is out there. […]
Schools of Thought
Making a Splash: How Artistic Swimming’s Reinvention Can Inspire Qualitative Research
Artistic Swimming was forced to reinvent itself to prevail as an Olympic Sport. Author Cynthia Tello compares this transformation to the one facing qualitative research, sharing lessons learned and offering ideas for qualitative researchers. […]