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Schools of Thought
How Techniques from Psychoanalysis Can Provide Deeper Insights
Darren Harvey draws from his psychoanalytic training to explain how leaning into research participants’ defensive behaviors and anxiety can provide valuable material for understanding their world. When one’s true self is seen, validated, and brought into the space, participants can enjoy a more enriching and satisfying experience, and our clients can net deeper and more meaningful insights from consumers. […]
Trends
Qualitative Researchers Are Facing More Anxiety, Fatigue, Stress, and Burnout, and the U.S. Mental Health Crisis Isn’t Helping
Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]
Schools of Thought
Thinking Like a Business: Four Strategies to Translate Research into Business Value
Author Josh LaMar offers a practical framework for translating research insights into measurable business outcomes. Using Jay Abraham’s Three Ways to Grow a Business and the author’s own Three Lenses of Strategy, it outlines four actionable strategies that connect research to revenue growth, pricing power, customer retention, and cost reduction. Whether you work in user experience, market research, or product strategy, you’ll learn how to position your findings in terms business leaders understand—making your work more impactful and your role more indispensable. […]