Stay informed of the latest stories with QRCA VIEWS magazine.
Luminaries
Building Brands that Age Like Fine Wine with Emmanuel Probst
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
Cover
QRCA Views Winter 2022
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Travelwise
Perceptions of Place, According to the Media…
An academic researcher, Nick Wise looks at the media with a critical eye, especially when it comes to the places he visits for fun and for his research. Media analysis is important to Nick’s research so that he can understand the way news media coverage impacts tourism. The media broadcasts stories of a place’s heritage or current events and this plays a role in people’s imaginations about a place, their willingness to travel—and for those who go, their perceptions of what they’re seeing and hearing. […]