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Industry Focus
Modernizing Healthcare: The Role of Research in Building a Healthier Industry
Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
Podcasts
Interview with JR Harris
Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and […]
Industry Focus
When Everyone’s an Expert: Qualitative Research in Pet Care’s Fragmented Authority Landscape
Pet care is one of the most emotionally charged consumer categories, and today’s pet parents navigate a fragmented landscape of authority that includes veterinarians, peers, influencers, and digital platforms. Drawing on extensive qualitative research experience, this article examines how shifting trust dynamics reshape pet care decision-making—and why traditional research assumptions often fall short. Readers will gain a deeper understanding of how reassurance, habit, and lived experience drive behavior, and how qualitative researchers can adapt their methods to generate more accurate, humane, and actionable insights in pet care. […]