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From the Editor in Chief
From the Editor in Chief – Summer 2023
Just like at home when you’re ready to rearrange a room for a new look or redecorate with a new color palette—it was time at VIEWS to refresh our design layout; it hadn’t been done for many years. […]
Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Trends
Moderator Rich Thau Takes a Deep Dive with 2024 Presidential Election Swing Voters
Qualitative data doesn’t make as many headlines as glitzy poll numbers during election cycles, but they too are assessed because they reveal the thoughts and values that determine how people vote. In what was 2024’s high-attention, too-close-to-call presidential election, the opinions of swing voters were of particular interest to pundits, politicians, and the public. Political qualitative researcher Rich Thau was among the moderators who delved deeper to understand the why behind the poll counts. […]