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Luminaries
Uncovering Your Voice Story to Influence Others Through a New Sound of Power, with Samara Bay
Zoë Billington speaks with Samara Bay, author of Permission to Speak, on rethinking the traditional narratives of public speaking and power. She discusses how authenticity, personal voice stories, and emotional engagement can transform how we, as researchers and business leaders, communicate effectively. […]
From the President
From The President – Winter 2024
BY Jeff Hecker, QRCA PRESIDENT | PRINCIPAL, ATHENA BRAND WISDOM, TORONTO, ONTARIO, CANADA | jeff.hecker@athenabrand.com […]
Trends
Return of the Big Idea Can AI philosophy agents make qual more valuable?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]