QRCA Views Spring 2023

Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]

 Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder […]

Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]