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Business Matters
Riding the Wave: How the Professional Gig Economy Is Reframing the Independent Qualitative Researcher
From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]
Book Reviews
Buy Back Your Time by Dan Martell, Portfolio Penguin, 2023
Josef-Konrad Radomski reviews Dan Martell’s book, Buy Back Your Time, which guides entrepreneurs and business owners in increasing efficiency and personal satisfaction by outsourcing certain tasks. The author reframes hiring as a way to buy back time on the calendar, allowing leaders to concentrate on activities that drive passion and business growth. […]
Business Matters
The Growth Mindset: Building a Lifelong Learning Toolkit for Qualitative Researchers
In her comprehensive guide to lifelong learning for qualitative practitioners, Amy Spencer argues that researchers must invest in their own development with the same curiosity and rigor they bring to studying consumers. She reframes “learning” as a multidimensional practice—blending passive inputs, hands-on experimentation, and the incidental lessons gained through real-world project work with a curated toolkit. She also highlights how online communities and industry conferences keep researchers plugged into emerging trends and new methodologies. […]