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Podcasts
Interview with Laurie Tema-Lyn
Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client […]
From the President
From The President – Summer 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
Quant Lens
Synthetic Data: Friend or Foe?
Synthetic data is moving from buzzword to practical helper for qual. This article demystifies what it is (and isn’t), distinguishes spreadsheet-style synthetic datasets from narrative synthetic personas, and shows when to use each—screeners, guide tests, privacy-safe storytelling, and bridging gaps between qual/quant—without replacing live human voices. You’ll get starter use cases, guardrails (seed quality, labeling, sanity checks), a beginner’s playbook, and hybrid workflows so synthetic data lightens the load while real conversations do the delicate listening. […]