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Global
Usability Testing with Corner Store Owners in Pakistan: A How-To (and How-Not-To) Guide
When researching within the fast-and-loose world of corner store owners in Pakistan, Western design principles and User Experience research methodologies often do not apply. Issues such as cramped spaces in stores, cracked phone screens, dialect differences, and a target of technology novices can derail your research. Based on personal experience, Usama Waheed (co-founder at dli5) explains why many traditional UX techniques do not work in these situations and then shares UX methods he has developed to adapt to this market […]
Podcasts
Interview with Laurie Tema-Lyn
Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client […]
Book Reviews
The Illusion of Choice, 16½ Psychological Biases That Influence What We Buy By Richard Shotton, Harriman House, 2023
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]