Stay informed of the latest stories with QRCA VIEWS magazine.
Toolbox
Design Thinking for Insights Professionals
Taking us through the Design Thinking process step by step using a real-life example, author Jani de Kock explores both the principles and theory behind Design Thinking, and practical tools & methods for running a successful Design Thinking project. […]
From the President
From The President – Spring 2022
QRCA President Roben Allong speaks to how qualitative researchers have remained the tuning fork for human connection—helping brands continue to meet consumers where they are. […]
From the President
From The President – Fall 2022
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]