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Podcasts
Interview with Karen Mangia
In this edition of Conversations in Depth, QRCA’s Luminaries editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights […]
Toolbox
DIY Infographics: Transforming Insights with Visual Storytelling
The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]
Schools of Thought
Hitting Curveballs
By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]