QRCA Views Spring 2023

Solo and team market researchers: Learn how to differentiate your services and attract ideal clients in a competitive landscape. This article provides actionable strategies for identifying your unique value propositions and crafting compelling brand messaging. Discover how niche marketing and strategic positioning can elevate your firm above the competition. You’ll gain insights into your client needs and your competitors’ tactics to refine your marketing approach. Stop competing on price and start winning with differentiation. […]

Immersive research is moving beyond gimmicks and into the mainstream, transforming how we engage participants and uncover deeper insights. This article explores how custom-built virtual environments—ranging from a futuristic Roblox retail world to gamified sustainability labs—create psychological safety, heighten engagement, and spark more authentic responses than traditional methods. From testing AI beauty assistants to exploring Gen Z’s vision for retail, immersive research is delivering scalable, cost-effective, and emotionally rich insights. If you’re a marketer or researcher looking to future-proof your approach, this is a must-read on where qualitative research is heading next. […]

Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]