QRCA Views Spring 2023

Book Reviewer Melanie B. Brewer says that Julia Galef’s book, The Scout Mindset: Why Some People See Things Clearly and Others Don’t, makes a strong case that we are hardwired to defend our opinions and stick to our beliefs—and shows how to develop the best possible map of reality. […]

Ethnographic research allows us to observe behavior in natural settings, uncovering deep insights that traditional methods often miss. By blending into the environment with unobtrusive recording techniques, I can capture genuine reactions without participants feeling observed. This approach helps businesses better understand their customers’ decision-making processes, leading to practical solutions. In one project, we identified over 80 improvements for a restaurant chain—some small, others transformative—ultimately enhancing the customer experience in ways that executives often hadn’t considered […]

A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]