Stay informed of the latest stories with QRCA VIEWS magazine.
Humor
Remembering Joel Reish and His Humorous Creativity
Joel Reish was a talented and long-time dedicated QRCA member. We dedicate the Fall 2022 issue of VIEWS to him for his service to QRCA and our magazine. […]
Podcasts
Interview with Martin Raymond
Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview […]
Global
Crossing Over from Traditional Qualitative to User Experience Research: The Journey with a Thousand Faces
There is increasing demand for user experience (UX) research, and qualitative researchers’ unique expertise in understanding human behavior can help bring this type of research to the next level. The author focuses on the use of three frameworks that explain the “whys”—and this understanding is equally significant when consumers are interacting with technology as when they interact with other products and services. The author provides examples that have proven to be very useful in her experience exploring customer journeys within shopping apps and streaming platforms. […]