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Trends
Do Qualitative and UX Research Overlap?
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Luminaries
How Getty Images Uses Data-Driven Insights to Shape Visual Culture with Dr. Rebecca Swift
Dr. Rebecca Swift shares how research and data-driven insights shape the future of visual content. She explains the evolution of Getty’s Visual GPS methodology, which blends content analysis, semiotics, and consumer data to drive representation and authenticity in imagery. Swift also discusses the impact of AI-generated content, the shifting trust in digital visuals, and Getty’s approach to responsible AI tools. This conversation highlights the power of qualitative research in predicting trends and influencing visual storytelling in advertising and media. […]
Podcasts
Interview with Frank Bentley
Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research […]