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Accelerated Product Development: The Power of Participatory Research
Struggling to engage design and engineering teams in field research? Accelerated Product Development (APD) may be the answer. […]
From the Editor in Chief
From the Editor in Chief – Fall 2021
I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]
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Instagram to the Rescue: How to Use Influencers for Marketing Research Recruiting
Influencers are well-known for their contributions to the marketing ecosystem, but did you know they can also be a valuable resource for marketing research professionals? This article shares tips for initiating relationships with Influencers, specifically through the lens of helping solve qualitative recruitment challenges. […]