QRCA
  • VISIT QRCA.ORG
  • ADVERTISE WITH US
  • WRITE FOR US
  • PODCASTS
  • About Us
  • Advertise With Us
  • Archives
  • Contact Us
  • Features
  • From the Editor in Chief – Archives
  • From the Editor in Chief – Winter 2022-23
  • From The President
  • From The President – Winter 2022-23
  • Home
  • Past Issues
  • Privacy Policy
  • Write For Us
  • Home
  • Features
  • Past Issues
  • About Us
  • Subscribe
  • Contact Us
HomeCoverQRCA Views Winter 2022
Featured Image Click to view digital edition

Feature

QRCA Views Winter 2022

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine.
January 4, 2023 Cover 0

Stay informed of the latest stories with QRCA VIEWS magazine.

  • CX research
  • market research
  • qrca
  • QRCA VIEWS magazine
  • qualitative research
  • UX research
Previous

Celebrating 40 Years of Qualitative Excellence – 2023 Annual Conference

Next

Learning to Build by Bob Moesta, Lioncrest Publishing, 2022

Related Articles

From the Editor in Chief

From the Editor in Chief – Spring 2024

March 9, 2024 From the Editor in Chief 0

Our VIEWS team is so energized by and proud of the myriad articles that we cover to keep readers current on leading trends and best practices, including the overwhelming digital space. Our cover story features the Global column and highlights thought leadership at the highest level with a look at the metaverse, in which the authors penned a must-read article on what this realm may mean for qualitative research now and in the future. […]

Podcasts

Interview with Ted Kendall

November 26, 2019 Podcasts 0

Catch & Release: Applying my experience learning to fly fish to using new recruiting tools and services New ways to recruit qual participants are […]

Industry Focus

Playing to the Crowd A look at what’s driving sports marketing research

July 3, 2025 Industry Focus 0

In a category fueled by passion and competition, qualitative research plays a pivotal role in unlocking the voice of the fan, player, and stakeholder across the entire sports ecosystem. From optimizing ticket sales and fan engagement to guiding sponsorship decisions and uncovering generational shifts in sports consumption, this deep-dive article explores how qual delivers context, clarity, and connection in an industry like no other. The piece reveals how quallies help teams and brands navigate evolving fandom, balance star power with team loyalty, and reimagine both live experiences and recreational participation. It’s a must-read for researchers and brand managers who want to understand how sports are transforming—and how to meet that moment with insight. Whether you’re courtside, on the field, or in the boardroom, the game has changed—and research is driving the next play. […]

Features

  • Book Reviews
  • Business Matters
  • Conference
  • Dear Emeritus
  • From the Editor in Chief
  • From the President
  • Global
  • Humor
  • Industry Focus
  • Luminaries
  • Podcasts
  • Quant Lens
  • Schools of Thought
  • Spanish Translations
  • Tech Talk
  • Toolbox
  • Travelwise
  • Trends

Archives

  • Spring
  • Summer
  • Fall
  • Winter

Thank You Sponsors!

ABOUT QRCA

QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative.
Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

CONTACT QRCA

QRCA International Headquarters
N83W13410 Leon Road
Menomonee Falls, WI 53051

Phone: 651-290-7491

Toll-free (from N. America):
888-ORG-QRCA (888-674-7722)

  • Facebook
  • Twitter
  • LinkedIn

ADVERTISE IN QRCA VIEWS

Reach thousands of qualitative professionals with a single click…

Gain direct access to members of the only association exclusively devoted to qualitative research.

Reach QRCA members from around the world —the researchers most likely to benefit from your services and products. Each of our members serves as many as 25 multi-national client companies.

Increase the awareness and visibility of your company by exposing QRCA members to your products and services throughout the year.

JOIN OUR MAILING LIST

Sign up for our newsletter and join our social community. These small efforts will help spread the word about our cause and make a tremendous difference.

© 2025 Qualitative Research Consultants Association. All rights reserved.