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QRCA Views Summer 2022
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Year: 2022
Podcasts
Starting Fires with April Bell
April Bell is an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]
From the President
From The President – Spring 2022
QRCA President Roben Allong speaks to how qualitative researchers have remained the tuning fork for human connection—helping brands continue to meet consumers where they are. […]
From the Editor in Chief
From the Editor in Chief – Spring 2022
In 2015 when I joined the VIEWS team, I was looking for a way to engage with QRCA and was intrigued with the VIEWS committee. I vividly remember my call with then-Editor-in-Chief Kay Corry Aubrey and how passionate she was about working on the VIEWS publication. She quickly sold me on the idea that this was the committee for me. Who knew then that I would be given the opportunity to helm the publication, which I’m so excited about—thus launching me into this new adventure. […]
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QRCA Views Spring 2022
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Book Reviews
FLUX: 8 Superpowers for Thriving in Constant Change by April Rinne, Berret-Koehler Publishers, Inc., 2021
Natalia Infante Caylor, PhD, reviews Flux: 8 Superpowers for Thriving in Constant Change; the book offers a unique perspective about life and its challenges. The author encourages readers to have the courage to think differently, to find beauty in being vulnerable, and to turn our fears into a source of strength instead of our own enemies. […]
Book Reviews
Wonderworks by Angus Fletcher, Simon & Schuster, 2021 — And — The Sea We Swim In by Frank Rose, W. W. Norton & Company, 2021
To supercharge your storytelling skills, reviewer Susan Fader suggests you check out Wonderworks: The 25 Most Powerful Inventions in the History of Literature, by Angus Fletcher and The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose […]
Book Reviews
Attitude and Gratitude: An Autobiography by Patricia Sabena, Dorrance, 2021
Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]
Book Reviews
97 Things Every UX Practitioner Should Know, edited by Dan Berlin, O’Reilly Media, 2021
Kay Corry Aubrey reviews 97 Things Every UX Practitioner Should Know. QRCA member and UXer Dan Berlin edited this highly insightful and absorbable collection of short essays by seasoned UX practitioners on a vast range of UX topics. […]
Global
The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care
South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]