With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]
Four QRCA Emeritus members offer insightful guidance on maximizing a career in marketing research based on their experiential wisdom. Having led successful independent qualitative research careers for decades, each of these professional women share advice on what they have learned to make the most success out of any project or client relationship while maintaining a great reputation, quality of work, and work-life balance in an ever-evolving industry. […]
It has never been more crucial for brands and the researchers that support them to understand the ongoing shifts in consumer behavior wrought by radical transformations in day-to-day life. Ipsos’ 2021 global trends survey fielded in 25 countries with over 25,000 respondents to shed light on what is changing in our world and what is staying the same. […]
Social media expert Priscilla McKinney shares 7 tips to maximize your time spent on LinkedIn. She shows how to optimize your profile with keywords and proper (even fun) information to create meaningful connections. Establish yourself as a thought leader in your area of expertise and start to see sustainable lead generation. […]
Book reviewer Melanie Brewer says this book will change how you think about the Net Promoter Score (NPS) and why many companies use it wrongly. Author Fred Reicheld originated the NPS. […]
Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]
Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]
Reviewer Oana Popa Rengle explains why this is a must-read book for anyone involved in market research. She explores author Jon Cohen’s thesis of why asking people what they think is not always helpful because what people say may not a true reflection of what they feel or think. […]
I don’t have a green thumb, and while my husband gets all the credit for our many thriving plants indoors, we struggle with our outdoors landscaping. So, a friend who is obsessed with gardening is helping us visualize some problem areas outside to provide us with a renewed sense of surroundings for our home. She doesn’t just plant and enjoy. Rather, she is constantly trying new plants, moving things around in her yard, and learning as she goes—all the while enjoying a refreshed look at beauty all the time. […]
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