Year: 2022

Dear Emeritus

QRCA Emeriti Inspire Social Progress with Qualitative Techniques

September 4, 2022 0

QRCA Emeriti share perspectives on qualitative tools and facilitation techniques by lending a hand in creating more productive dialogue in our society at the community level. Several suggestions for local volunteering opportunities are offered, tactics that qualitative researchers can teach non-researchers are discussed, and a sneak peek of what the Emeritus members are developing for the research industry is included. […]

Trends

Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do

September 4, 2022 0

Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]

Schools of Thought

The Critical Need to Read Body Language in Qualitative Research

September 4, 2022 0

Qualitative research has long relied upon verbal responses to discussions/interview questions. This method appeared to work well, until it didn’t. It has become evident that what a research participant’s body language says is just as important, if not more important, than what they verbally say. It is time for qualitative researchers to add formal body language training to their professional toolbox. The good news is there are training and certification options to help you become a Micro Expression Practitioner or Micro Expression Master. […]

Podcasts

Rest In Peace, Foster Winter

July 11, 2022 0

We acknowledge the contributions of Foster Winter to the VIEWS podcasts, and announce a new episode with April Bell, an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]

Schools of Thought

Morality: Looking through the Lens of Virtue

July 11, 2022 0

We live in an increasingly divided world; people are unable to find common ground on simple issues, conversations are fraught with tension and conflict. As conversations are a qualitative researcher’s stock-in-trade, it’s important to realize that at the root of this division lies morality, our sense of right and wrong. […]

Toolbox

Level-Up the Conversation with Rapport-Building 201

July 11, 2022 0

The post-COVID world continues to evolve. Raising the comfort level, building an authentic connection, and creating a community with our participants have never been more important. Especially when working with diverse participants, we need to make sure their voices are also heard equally. […]

Luminaries

Stepping Into Her Power: Deepa Purushothaman’s Journey from Corporate America to Forming New Spaces for Women of Color in the Workplace

July 11, 2022 0

Zoë Billington converses with Deepa Purushothaman, a former Deloitte partner, and the co-founder of nFormation, which provides a space for professional women of color (WOC). Deepa talks about the challenges WOC face in the corporate world and how her life and career experiences led her to focus on breaking down barriers and addressing systemic issues. […]

Industry Focus

3 Ways Qualitative Researchers Can Help P&C Insurance Companies Transform Their Industry

July 11, 2022 0

The property & casualty insurance industry is undergoing massive change as artificial intelligence and automation change the customer experience. Feature editor Tom Neveril explores what qualitative skills are helpful as clients attempt to personalize their services and build long-term loyalty. Several insurance company researchers and independent qualitative consultants contributed insights. […]