Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Month: March 2022
Luminaries
Going behind the Scenes of the Movie Research Business with Audience-ologist Kevin Goetz
By Zoë Billington, New York, New York, zbillington@gmail.com […]
Travelwise
A Cheeseburger, a Wolf Spider, and a Confused Man Wander into the Woods
Ryan Trismen, a thru-hiker of the Appalachian Trail, reflects on what he learned from his five-month hike to complete the trail and what aspects of his journey he incorporates into his daily life […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]