QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Did you know that your QRCA magazine is produced by an all-volunteer QRCA member committee, along with one QRCA staff liaison from Ewald Consulting, and our publisher, E&M Consulting, Inc.? Through member surveys, we know that our members see VIEWS as an important resource for leading-edge and applicable qualitative ideas and information. […]
Contrary to what the title may suggest to qualitative researchers hungry for discussion guide ideas, this book isn’t about crafting a discussion guide. Instead it presents a well-rounded examination of the many reasons companies struggle to innovate (or even talk to customers, much less get useful insights if they do). By understanding more about our clients’ struggles, we can become more effective changemakers in advocating for research. […]
A quick read with easy-to-adopt concepts and excellent examples that help readers think about how to frame numbers so they carry more weight for their audiences. […]
Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Joel Reish was a talented and long-time dedicated QRCA member. We dedicate the Fall 2022 issue of VIEWS to him for his service to QRCA and our magazine. […]
Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Mike Carlon interviews her in the newest VIEWS Podcast. […]
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