Book Reviews
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Reviewed by Melanie B. Brewer, Santa Barbara Human Factors, Santa Barbara, California, melanie@sbhumanfactors.com […]
Year: 2021
Book Reviews
Caste: The Origins of Our Discontents
Reviewed by Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Business Matters
The Importance of Measuring ROI of Insights
By Ray Poynter, Founder, NewMR, Nottingham, Notthinghamshire, U.K., ray@new-mr.com […]
Luminaries
Connecting the Dots toward Your “Godfather Offer”
By Zoë Billington, Lead, Research & Customer Insights, Vimeo, New York, New York, zbillington@gmail.com […]
Podcasts
Keeping You in Touch
By Foster Winter, Podcast Editor, Sigma: Research & Management Group, Cincinnati, Ohio, foster@sigmaresearch.com
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Travelwise
Traveling Again in a (POST) COVID-19 World
By Brian Clair, Vice President, TeleTravel, West Chester, Pennsylvania, bsclair@teletravel.net […]
Trends
The Pandemic Pivot of Social Media and Video
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]
From the President
From The President – Summer 2021
Never Stop Learning When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]
From the Editor in Chief
From the Editor in Chief – Summer 2021
I’d like to call out a few changes we’ve made starting with the summer issue. We’ve decided to pivot the Online/Tech Talk column to have more of an industry focus. Years ago, when online qualitative was “new,” it warranted its own feature. However, we realized that there was a lot of overlap between that column and our Toolbox feature and, in the spirit of bringing more value to our readers, we decided to craft a column that highlights a different vertical in every edition. We welcome Tom Neveril to the QRCA VIEWS team as editor of this new feature. […]
Humor