Video Focus Group

Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]

Susan Bell repositioned her Sydney-based research agency as a specialist agency focusing on retiree insights, abandoning her years as a generalist researcher. Susan shares the story of how she settled on the retiree market and the challenges of becoming a specialist. […]