Laddering Exercise

Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]

With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]

The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]