Feature
This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.
Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]
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