Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Podcasts
Interview with Martin Raymond
Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview […]
Quant Lens
Idea Screening in New Product Development
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
From the President
From The President – Winter 2023
By focusing on what we do best—the annual conference and ongoing professional development opportunities—we can maximize the value we create and consolidate the precious efforts of our volunteers. […]
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