Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Quant Lens
Synthetic Data: Friend or Foe?
Synthetic data is moving from buzzword to practical helper for qual. This article demystifies what it is (and isn’t), distinguishes spreadsheet-style synthetic datasets from narrative synthetic personas, and shows when to use each—screeners, guide tests, privacy-safe storytelling, and bridging gaps between qual/quant—without replacing live human voices. You’ll get starter use cases, guardrails (seed quality, labeling, sanity checks), a beginner’s playbook, and hybrid workflows so synthetic data lightens the load while real conversations do the delicate listening. […]
Luminaries
Uncovering Your Voice Story to Influence Others Through a New Sound of Power, with Samara Bay
Zoë Billington speaks with Samara Bay, author of Permission to Speak, on rethinking the traditional narratives of public speaking and power. She discusses how authenticity, personal voice stories, and emotional engagement can transform how we, as researchers and business leaders, communicate effectively. […]
From the Editor in Chief
From the Editor in Chief – Winter 2022-23
Did you know that your QRCA magazine is produced by an all-volunteer QRCA member committee, along with one QRCA staff liaison from Ewald Consulting, and our publisher, E&M Consulting, Inc.? Through member surveys, we know that our members see VIEWS as an important resource for leading-edge and applicable qualitative ideas and information. […]
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