In this edition of Conversations in Depth, QRCA’s Luminaries editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com.
Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of their customers around the world.
In addition, Karen is the author of Success with Less, a particularly timely book for our current situation.
Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]
John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve […]
While the interpersonal skills required to interview participants for research purposes and interview guests on a podcast are similar, how you apply them is different. In this article, veteran moderator and podcaster Mike Carlon discusses how and why he breaks the rules when interviewing guests on his podcast, Uncorking a Story. […]
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