In this edition of Conversations in Depth, QRCA’s Luminaries editor Kay Corry Aubrey talks with Karen Mangia, Vice President of Consumer and Market Insights at Salesforce.com.
Kay and Karen discuss the role of qualitative research within this dynamic company as well as some very interesting ways in which Salesforce is listening to the voice of their customers around the world.
In addition, Karen is the author of Success with Less, a particularly timely book for our current situation.
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Qualitative research has long relied upon verbal responses to discussions/interview questions. This method appeared to work well, until it didn’t. It has become evident that what a research participant’s body language says is just as important, if not more important, than what they verbally say. It is time for qualitative researchers to add formal body language training to their professional toolbox. The good news is there are training and certification options to help you become a Micro Expression Practitioner or Micro Expression Master. […]
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]
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