Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Global
Crossing Over from Traditional Qualitative to User Experience Research: The Journey with a Thousand Faces
There is increasing demand for user experience (UX) research, and qualitative researchers’ unique expertise in understanding human behavior can help bring this type of research to the next level. The author focuses on the use of three frameworks that explain the “whys”—and this understanding is equally significant when consumers are interacting with technology as when they interact with other products and services. The author provides examples that have proven to be very useful in her experience exploring customer journeys within shopping apps and streaming platforms. […]
Podcasts
Interview with Ted Kendall
Catch & Release: Applying my experience learning to fly fish to using new recruiting tools and services New ways to recruit qual participants are […]
Travelwise
Have Paddle, Will Travel: 16 States, 2 Countries, and Counting
Kristin Howell walks us through how she discovered a new passion for pickleball and how she integrates it into her work and leisure travel […]
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