Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Podcasts
Interview with John Arnold
John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]
Podcasts
Interview with Ben McConnell and Jackie Huba
Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word […]
From the President
From The President – Spring 2023
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
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