Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
From the Editor in Chief
From the Editor in Chief – Spring 2023
Our Spring issue is stocked full of ideas and insights as you gear up for the next quarter. […]
Schools of Thought
What Can Magicians Teach Us about How Consumers Think?
Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]
Business Matters
What Am I Buying and Why: An Insurance Primer
Calvin Gilman explains the types of small-business insurance that may be most relevant for qualitative researchers operating small businesses. Calvin aims to arm readers with some tools that will help them become more savvy consumers of insurance, and give them a better understanding of the risks that face their businesses and methods to mitigate those risks. He discusses contract insurance, professional liability, and the growing issue of cyber liability coverage. Qualitative professionals should discuss these issues with insurance brokers to determine coverage options and premiums available, and should also discuss risk management with their entire qualitative research teams. […]
Be the first to comment