Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Toolbox
Diversity and Doubt Are Powerful Tools for Reaching Deeper Insights (Part 1 of 2)
Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]
From the Editor in Chief
From the Editor in Chief – Summer 2022
I don’t have a green thumb, and while my husband gets all the credit for our many thriving plants indoors, we struggle with our outdoors landscaping. So, a friend who is obsessed with gardening is helping us visualize some problem areas outside to provide us with a renewed sense of surroundings for our home. She doesn’t just plant and enjoy. Rather, she is constantly trying new plants, moving things around in her yard, and learning as she goes—all the while enjoying a refreshed look at beauty all the time. […]
Business Matters
Confidentiality Matters: Qualitative Best Practices
Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]
Be the first to comment