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Year: 2020
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The Case for Qualitative Research Education
An Interview with Rick Weitzer In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the […]
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QRCA Views Fall 2020
Stay informed of the latest stories with QRCA VIEWS magazine. […]
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Jane Frost: CEO of the U.K.’s Market Research Society on How to Raise the Profile of Our Profession
By Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
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Taking a Second Look at Second Life
By Jonathan Schneider, Candorist, The Candor Company, Atlanta, Georgia, jonathan@thecandorcompany.com […]
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What QRCs Can Do to Ensure Diversity and Inclusion in Advertising Research
By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]
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d/Deaf Culture Gives New Meaning to Multicultural Studies
By Susanna Fránek, Cultural Anthropologist, Ethnologix, Los Angeles, California, @susawhit […]
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A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
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Using the Psychological Power of Triangles for Better Interviews
By Daniel Berkal, Senior VP, The Palmerston Group, Toronto, Ontario, @danielberkal […]