Jim Heisler’s work in the marketing research industry spans almost four decades. In that time he has become an expert in all facets of customer experience research as well as in market segmentation, brand advertising, corporate reputation, market attitudes and behavior, and new product research.
In this interview you will hear how Jim parlayed his doctorate in Social Psychology into a very successful career in market research. You will also hear his take on where our industry is going and the skills that researchers of the future will require to succeed in the “new world” of market research.
In addition to his role as a partner at Lodestar Advisory Partners, Jim is an industry educator – he’s the director of Fairleigh Dickinson University’s Certificate in Market Research Program. He has applied his expertise in the field to pen “A Job Seeker’s Guide to Careers in Market Research.”
I hope you enjoy my conversation with Jim as much as I did. If you have any feedback please send it to mjcarlon@mac.com. Happy listening.
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