Business Matters
Guiding the C-Suite from Hunch to Hypothesis
By David Ogilvie, Bespoke Strategic Research, Brooklyn, NY, djrogilvie@yahoo.com […]
Month: March 2019
Book Reviews
Willpower Doesn’t Work and Dark Horse
Reviewed by Pat Sabena, psabena@qual.com
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Book Reviews
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
Farsighted: How We Make the Decisions That Matter the Most
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]