David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor for the ThirdWay Advertising Blog; an AdAge Power 150 blog and reviews advertising for BrandWeek magazine. He has been the featured guest lecturer on the Queen Mary 2 and quoted in major periodicals including BusinessWeek and Investor’s Business Daily. Publishers Weekly calls David’s book: Accidental Branding: How Ordinary People Build Extraordinary Brands, “compelling” with “a lively flavor that goes down better than any list of dry strategies.” He is interviewed here by QRCA Book Reviews Editor, Kay Corry Aubrey.
Related Articles
Confidentiality Matters: Qualitative Best Practices
Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]
Interview with Bill Buxton
QRCA book review editor Kay Corry Aubrey interviews Bill Buxton who is a designer and a researcher concerned with human aspects of technology.His work […]
From the Editor in Chief – Spring 2023
Our Spring issue is stocked full of ideas and insights as you gear up for the next quarter. […]
Be the first to comment