Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]
This article shares an interesting technique of sequencing of photos or pictures to provide a revealing look at consumer behavior, attitudes, and insights. […]
By Tom Beakbane, President, Beakbane: Brand Strategies & Communications, Toronto, Ontario, Canada, tom@beakbane.com […]
By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]
By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]
By Allison Rak, CEO, Vatoca, San Carlos, California, allison@vatoca.com […]
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
By Barrett W. Horne, Organizational Development Consultant, Onfoot Consulting, Whitehorse, Yukon, Canada; Henrik Nielsen, Founder, Fabula Agency, The Hague, Netherlands […]
By Susan Fader, FaderFocus, Teaneck, NJ, susanfader@faderfocus.com […]
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