Schools Of Thought
A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
Schools Of Thought
Schools Of Thought
Active Sensemaking: A Mixed Method to Leverage the Power of Stories
By Barrett W. Horne, Organizational Development Consultant, Onfoot Consulting, Whitehorse, Yukon, Canada; Henrik Nielsen, Founder, Fabula Agency, The Hague, Netherlands […]
Schools Of Thought
Narrative Economics: Reframing the Roles of Storytelling and Behavioral Economics
By Susan Fader, FaderFocus, Teaneck, NJ, susanfader@faderfocus.com […]
Schools Of Thought
Today Calls for Innovative Solutions in Reaching Participants
By Allison Rak, Principal, Vatoca Partners, San Carlos, CA, allison@vatoca.com […]
Schools Of Thought
Quallies “Predict the Future” – What’s Ahead in the Next Decade for Qualitative Research
Curated by Tamara Kenworthy, Schools of Thought Feature Editor, On Point Strategies, Des Moines, IA, tamara@on-pointstrategies.com […]
Schools Of Thought
Mining the Psyche – Achieving Greater Depth Using Psychographics In Your Practice
By Steven L. Werber, Ph.D., President, Brand Building Experts, Los Angeles, CA, brand-experts@outlook.com […]
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Is your research leading to zero degrees of separation?
By Sebastian Jespersen, Founder & CEO, Vertic, New York, New York, sjespersen@vertic.com […]
Schools Of Thought
Where Big Data Can’t Go: The Indispensability of Qualitative Research in the Evolving Landscape of Measuring Behavior
By Martin Pacino, Senior Director of Research and Insights, The MSR Group, Omaha, NE, pacino@themsrgroup.com […]
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Get on the Fast Track to Creative Problem Solving and Ignite Your Qualitative Practice
By Karen Lynch, InsightsNow, Inc., Fairfield, CT, karen.lynch@insightsnow.com and Alison Murphy, Murphy Marketing Research/TRENDTOWN, Thiensville, WI, alison@murphymarketing.com and Missy Carvin, New Directions Consulting, Inc., Maitland, FL, missy@new-directions-inc.com […]
Schools Of Thought
Taking the Mystery Out of Co-Creation Sessions
By Hana Kloucková, Owner & Innovation Scout, CONFESS Research, klouckova@confess.cz and Petra Víšková, Managing Director, CONFESS Research, viskova@confess.cz […]