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HomeSchools Of Thought

Schools Of Thought

Schools Of Thought

Leveraging the Natural Tensions in Qualitative Research

March 2, 2022 0

Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]

Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources 
Schools Of Thought

Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources 

January 14, 2022 0

The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]

Schools Of Thought

What Might a Picture “Sequence” Reveal for Deeper Insights?

November 14, 2021 0

This article shares an interesting technique of sequencing of photos or pictures to provide a revealing look at consumer behavior, attitudes, and insights. […]

Schools Of Thought

Consilience: A New Way to Understand Human Behavior

July 26, 2021 0

By Tom Beakbane, President, Beakbane: Brand Strategies & Communications, Toronto, Ontario, Canada, tom@beakbane.com […]

Schools Of Thought

Hitting Curveballs

April 15, 2021 0

By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]

Schools Of Thought

Abundant Insight

April 14, 2021 0

By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]

Schools Of Thought

(Almost) All I Ever Needed to Know to Conduct Research, I Learned on Capitol Hill

January 12, 2021 0

By Allison Rak, CEO, Vatoca, San Carlos, California, allison@vatoca.com […]

Schools Of Thought

A Broken Industry: How Market Research Fails Researchers of Color

November 10, 2020 0

By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]

Schools Of Thought

Active Sensemaking: A Mixed Method to Leverage the Power of Stories

November 10, 2020 0

By Barrett W. Horne, Organizational Development Consultant, Onfoot Consulting, Whitehorse, Yukon, Canada; Henrik Nielsen, Founder, Fabula Agency, The Hague, Netherlands […]

Schools Of Thought

Narrative Economics: Reframing the Roles of Storytelling and Behavioral Economics

July 16, 2020 1

By Susan Fader, FaderFocus, Teaneck, NJ, susanfader@faderfocus.com […]

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