QRCA VIEWS is excited to officially launch our new destination for thought leadership—moving from a quarterly print and digital magazine to a fully digital destination, one that will help us expand our reach and elevate our thought leadership to a broader audience. The shift to fully digital will allow us to publish more frequently with greater timeliness and take advantage of new digital opportunities that simply weren’t possible within the constraints of a quarterly print cycle.
Monthly, we will publish a mix of articles and podcasts from our esteemed authors, as curated by our VIEWS editorial team.
With a global readership, we have expanded our publication to include one article translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.
Business Matters
The Moderator Reimagined: Lessons from a Season Away
Veteran moderator Judithe Andre draws on her experience as a national board-certified health & well-being coach and wellness studio operator to reimagine what it means to listen. In this reflective, practice-focused article, she explores how motivational interviewing, mindfulness, and behavioral science can strengthen qualitative research. Her integrated approach—what she calls Moderator Methodology—offers a roadmap for researchers seeking to balance presence with precision, empathy with insight, and human care with analytical rigor. […]
Book Review
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Revenge of the Tipping Point: Overstories, Superspreaders and The Rise of Social Engineering is Malcolm Gladwell’s thought-provoking follow-up to his popular book The Tipping Point: How Little Things Can Make a Big Difference. He’s written this book to explain his theories on social engineering, which is when a seemingly small change is purposefully made by a person or persons in a position of power to influence people’s behavior for a desired social outcome. Such a change is typically non-transparent and involves the design of policies, environments or communications. He contends that we all share responsibility for ensuring that social engineering is not used in a way that is harmful for our democracy. […]
Quant Lens
Why AI-Moderated Surveys are a Qualitative Opportunity
Traditional surveys? They’re overdue for reinvention. Data quality is slipping, participants are disengaged, and rigid formats no longer reflect how people actually express themselves today. With qual-infused-quant, we can bring back what was missing all along—empathy, rapport, and human connection. Discover how adding a qualitative dimension can transform quantitative research into something more engaging, enabling, and exploratory. […]
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