Schools of Thought
Pharma research can be extremely challenging, yet very rewarding. […]
Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]
CURRENT ISSUE: SUMMER 2021
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
WhatsApp can be leveraged as a continuous ethnography into consumers’ lives. […]
Tiny Habits: The Small Changes That Change Everything by BJ Fogg, PhD, Houghton Mifflin Harcourt, 2020
Susan Fader reviews 3 books on changing behavior, the role habits have in this process, and the strengths and weaknesses of each approach. […]
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