Tool Box
Your Brain on Super Bowl Ads
Schools of Thought
What Might a Picture “Sequence” Reveal for Deeper Insights?
Industry Focus
Expanding Your Business into Pharmaceutical Market Research
Pharma research can be extremely challenging, yet very rewarding. […]
Business Matters
Networking without In-Person Events
Strategies and tactics for business development while travel and in-person events are scaled back […]
Global
Qualitative Research in Southeast Asia: What You Need to Know
Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]
Luminaries
Composing a New Narrative about Storytelling
Nancy Cox, a storyteller consultant, shares techniques to drive product development, merchandising, innovation strategy, and customer research. […]
CURRENT ISSUE: SUMMER 2021
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Tool Box
The Rich and Complex World of WhatsApp in Research
WhatsApp can be leveraged as a continuous ethnography into consumers’ lives. […]
Trends
Don’t Be Left in the Dark about “Dark Marketing”
Done correctly, Dark Marketing immediately drives website traffic and potential revenue, without revealing to the rest of the industry how it was generated […]
Book Reviews
Tiny Habits: The Small Changes That Change Everything by BJ Fogg, PhD, Houghton Mifflin Harcourt, 2020
Susan Fader reviews 3 books on changing behavior, the role habits have in this process, and the strengths and weaknesses of each approach. […]
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