Tech Talk
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021
By Eugene Murphy, Founder & CEO, Indeemo, Cork, Ireland, eugene.murphy@indeemo.com […]
Tool Box
How to Get Happily Published: A Tale of Two Books and Ten Lessons Learned
By Laurie Tema-Lyn, Practical Imagination Enterprises, Monroe Township, New Jersey, laurie@practical-imagination.com […]
Travelwise
Qualitative Adventures in the Kingdom of Saudi Arabia and Lessons for International Qualitative Research
By Fiona Ray, Founder, Ready About Consumer Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
Luminaries
A Conversation with Liz Sanders on Generative Design Research
By Kay Corry Aubrey, User Researcher and Trainer, Usability Resources, Inc., Bedford, Massachusetts, kay@usabilityresources.net […]
CURRENT ISSUE: SPRING 2021
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Schools of Thought
Hitting Curveballs
By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]
Podcasts
Thriving in Uncharted Times, A Conversation with Margaret Heffernan
Margaret Heffernan says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. […]
Book Reviews
How You Say It: Why You Talk the Way You Do—and What It Says about You and This Is Your Brain on Stereotypes: How Science Is Tackling Unconscious Bias
Reviewed by Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
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