Tool Box
Tap into Multicultural (Hispanic) Respondents: A How-to Guide
By Daniela Rubio, Consultant, The Intercultural Studio, San Francisco, CA, Daniela.rubio@interculturalstudio.com […]
Tech Talk
A Wake-Up Call to Our Industry: Qualitative Research in the Age of Social Distancing
By Michael Carlon, Founder and Chief Storyteller, Vertigo Partners, LLC, Stamford, CT, Michael.carlon@vertigopartners.com […]
Business Matters
The Aftermath of COVID-19: A Rising Tide Lifts All Boats
By Roben Allong, CEO, Lightbeam Communications Corp., New York, NY, robena@lightbeamnyc.com […]
Luminaries
Steve Portigal On the Key Skills of a User Experience Researcher
By Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
CURRENT ISSUE: SUMMER 2020
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Tool Box
Conduct Better Multinational Research by Accounting for Cultural Differences
By Jay Zaltzman, Bureau West, Palm Springs, CA, jay@bureauwest.com […]
Podcasts
Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale
QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the […]
Book Reviews
Range: Why Generalists Triumph in a Specialized World
Reviewed by Susan Fader, FaderFocus, Teaneck, NJ, susanfader@faderfocus.com […]
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