Industry Focus
CPG’s Adoption of Market Insight Platforms Presents Opportunities and Perils for Qualitative Researchers
By Tom Neveril, President, Storybrand Consulting, Los Angeles, California, tom@storybrandconsulting.com […]
Business Matters
The Importance of Measuring ROI of Insights
By Ray Poynter, Founder, NewMR, Nottingham, Notthinghamshire, U.K., ray@new-mr.com […]
Global
Asian Immersion: Inspiration from Three Women Living through Massive Cultural and Socioeconomic Changes
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]
Luminaries
Connecting the Dots toward Your “Godfather Offer”
By Zoë Billington, Lead, Research & Customer Insights, Vimeo, New York, New York, zbillington@gmail.com […]
CURRENT ISSUE: SUMMER 2021
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Tool Box
Ask Dr. Generation: Advice for Better Connections Among Generations
By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
Trends
The Pandemic Pivot of Social Media and Video
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]
Book Reviews
Once Upon an Innovation
Reviewed by Karen Lynch, Independent Qualitative Research Consultant, Fairfield, Connecticut, karen@karenlynch.com […]
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