CURRENT ISSUE: FALL 2024

QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.

Industry Focus

Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control

Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]

Also, below are additional articles in this issue.

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Luminaries

Global Research

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Book Reviews

Book Reviews

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