CURRENT ISSUE: Fall 2025

QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.

With a global readership, we have expanded our publication to include one article from each issue translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.

Industry Focus

Qualitative Research for Political Campaigns in an Era of Hyper-Partisanship

Qualitative research in U.S. politics faces unique challenges in an era of hyper-partisanship. Experts Dave Metz and Lori Weigel explore how polarization impacts voter engagement, recruitment, and honest dialogue—and share strategies researchers can use to navigate bias, build trust, and uncover authentic insights that inform effective campaign messaging. […]

Also, below are additional articles in this issue.

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