CURRENT ISSUE: Spring 2025

QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.

With a global readership, we have expanded our publication to include one article from each issue translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.

Trends

Return of the Big Idea Can AI philosophy agents make qual more valuable?

AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]

Also, below are additional articles in this issue.

Business Matters

Luminaries

From French Literature to Future Technologies: Maria Bezaitis’s Pursuit of Creativity and Diversity in Thinking as a Humanities-Trained Research Leader

Maria Bezaitis, a humanities-trained UX researcher and former Intel Fellow, shares her unconventional path from academia to pioneering ethnographic research in business and technology. With a PhD in French literature, she transformed her expertise in reading and interpretation into a powerful research approach, influencing corporate innovation at E-Lab, Sapient, and Intel. […]

Global Research

Book Review 1

Book Review 2

Book Review 3

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